Scion customers are nothing if not a wired bunch. To plug into these virtual Web denizens, the company's Web site, scion.com, offers all kinds of social opportunities, including links to forums, Scion-sponsored concert schedules, and a whole section devoted to "culture."

If all that isn't enough to keep their keyboard-happy audience entertained, Scion recently announced a new Web site, want2Bsquare.com. The site offers cool graphics, interactive Flash playthings, and a game where players can win prizes like flat-screen TVs. The buzz-driven site has been such a runaway success that Scion says they're getting a 15 percent increase in visitors every week.

The only problem is that some visitors apparently want to be square so badly that they're spending up to 20 hours a week on the site in an area ironically labeled "Wasteland." I'm no marketing whiz, but one would think that would leave little time to shop for--or earn the money to pay for--actual, real-life Scions.   

--Jim Travers