How important is the dealer accessory market to a manufacturer trying to recast itself as a youth brand? It’s so important that even before Kia rolls out the production Soul at the LA Auto Show later this month, it’s disclosed that the car will have the most extensive set of dealer-sold accessories of any of their models.

More informative, even more so than the Borrego concept with fender vents swiped from an Escalade, the Soul Burner concept car parked on the SEMA floor is very close to the production Soul. It looks like a very clever package, combining generous interior volume with a short length. Unlike its most obvious competition, the Scion xB, the Soul has big high windows – all the better for you to see out with.

Sure, hatchbacks as a whole haven’t been too successful in the States. But compelling hatchbacks like the xB, Honda Fit, and Toyota Prius have sold well. And with Kia’s most distinctive styling to date, and the possible combination of lots of content at the right price, the Soul may just join these ranks.

What do you think?

—Tom Mutchler

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