The auto industry is very complicated these days, with constant change across all corners of the globe. The worldwide economic slowdown dictates widespread cost reductions, inspiring partnerships and changes in ownership. Further confusing the scene are past commitments between companies: For example, the new 2011 Jeep Grand Cherokee is based on a Mercedes-Benz platform–even though Chrysler and Mercedes are no longer joined at the hip.
To help clear up some of the confusion, here is a road map to navigate who owns what brands among the major companies that sell in the U.S. car market.
BMW owns: BMW, Mini, and Rolls Royce
Fiat owns: Alfa Romeo, Ferrari, Fiat, Lancia, Maserati; Chrysler, Dodge, Jeep–20-percent stake
Ford Motor Company owns: Ford, Lincoln, Mercury, Volvo (for now), and still owns 13.4 percent of Mazda
General Motors owns: Buick, Cadillac, Chevrolet, GMC. Also owns a controlling interest in Daewoo, as well as Opel and Vauxhall in Europe and Holden in Australia. (Pontiac to be discontinued)
Honda owns: Honda, Acura
Hyundai owns: Hyundai, Kia
Tata Motors (India) owns: Jaguar and Land Rover
Mazda (partially owned by Ford)
Daimler AG owns: Mercedes-Benz and Smart
Nissan owns: Nissan and Infiniti (Nissan is owned by Renault--France)
Porsche owns: Porsche and a majority share in Volkswagen
Subaru (A controlling interest of Subaru is owned by Toyota)
Toyota Motor Company owns: Lexus, Toyota, Scion, Daihatsu and Hino Motors, with a stake in Fuji Industries (Subaru’s parent company) and Isuzu
Volkswagen owns: Audi, Volkswagen, Bentley, Bugatti, Lamborghini, and overseas SEAT and Skoda.
In formal negotiations to be sold:
Hummer: Tengzhong (China)
Saturn: Penske Automotive Group
Saab: Koenigsegg (Sweden)