Bob Lutz has reverse his previous position on the G8, stating a post to the official GM Fastlane blog that it will not live on as a Chevrolet Caprice.
"The G8 will not be a Caprice after all. I’d mentioned it, and said we were studying it, giving it a serious look, because a car like the G8 was just too good to waste.That’s all still true. But I have to say that, with my new “marketing” hat on, upon further review and careful study, we simply cannot make a business case for such a program. Not in today’s market, in this economy, and with fuel regulations what they are and will be."
Below is the original text from our 7/13/09 blog post:
The blogosphere has been abuzz with rumors that from the ashes of the shuttered Pontiac division that its G8 muscle sedan would be reborn as a Chevrolet Caprice. Consumer Reports editors and engineers have been lamenting the expected loss of this world-class, rear-drive car and are encouraged that one of GM’s best models may survive the restructuring process.
This afternoon, GM Vice Chairman Bob Lutz in a Web chat wrote:
The G8 has finally been discovered by a broader percentage of the buying public. The owners are ecstatic about them, many calling it the best sedan they've ever driven. We consider it too good to waste. So we're studying the feasibility of bringing it in as a Caprice for both law enforcement and the public.
The transition could be relatively minor, with the greatest challenge being the replacing the twin kidney Pontiac grille with a more-appropriate Chevrolet fascia, such as shown below on the Middle East version sold as the Chevrolet Lumina. Swap out a few Pontiac dart logos for Chevy bowties and call it a day. Shame the Impala moniker is already being used…
While GM is now focused on electrifying powertrains and producing fuel-efficient vehicles, we hope they are able to save this gem from the old GM.
See the Pontiac G8 model overview, with ratings, reliability, road test—available to online subscribers.