Survey: Why are consumers holding off on car purchases?
Sep 3, 2009 3:56 PM
Overall, 40 percent of American consumers are delaying buying a new car, according to latest Auto Pulse survey conducted by the Consumer Reports National Research Center. Respondents who said they are considering the purchase of a used car exclusively (75 percent) and those planning to buy a new car (63 percent) were far more likely to report a delayed new-car purchase than consumers who do not expect to be in the car market soon (31 percent).
The random, nationwide survey found drivers reporting a median of 23.1 mpg with their current vehicles, though they have higher expectations when it comes time to purchase. In-market car shoppers sought just 25.2 mpg in their next ride, though those who aren’t yet ready to buy will expect 30.0 mpg.
Clearly the economy has a limiting effect on major purchases, though consumers may also be looking for more fuel-efficient choices. Based on other data collected, when they are ready to buy, they will also place a high value on quality and safety, as well.
For more insights into car-buying today and American consumer behavior, read the full Auto Pulse report.
—Jeff Bartlett with the Consumer Reports National Research Center
|
Consumers are putting off buying a new or used vehicle because |
|
Current vehicle is in good shape |
72% |
|
Concerned about the weak economy |
61 |
|
Vehicles have become too expensive |
49 |
|
Vehicle financing is too expensive |
41 |
|
Waiting for incentives to get better |
31 |
|
Concerned about losing job, or have lost job |
29 |
|
Expect vehicle prices to drop |
28 |
|
Vehicle financing is difficult to obtain |
26 |
|
Concerned the brand may go bankrupt |
16 |
The random, nationwide survey found drivers reporting a median of 23.1 mpg with their current vehicles, though they have higher expectations when it comes time to purchase. In-market car shoppers sought just 25.2 mpg in their next ride, though those who aren’t yet ready to buy will expect 30.0 mpg.
Clearly the economy has a limiting effect on major purchases, though consumers may also be looking for more fuel-efficient choices. Based on other data collected, when they are ready to buy, they will also place a high value on quality and safety, as well.
For more insights into car-buying today and American consumer behavior, read the full Auto Pulse report.
—Jeff Bartlett with the Consumer Reports National Research Center












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