Chrysler splits Dodge into two separate brands
Oct 5, 2009 1:30 PM
In a statement, Chrysler CEO Sergio Marchionne said, “This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge brand.”
Chief designer Ralph Gilles will now head the Dodge Car division as President and CEO. Fred Diaz Jr. moves up to lead the Dodge Ram group in the same capacity. Olivier Francois becomes the President and CEO of the Chrysler brand, moving over from Fiat where he headed the Lancia brand.
We hope the latest round of executive musical chairs helps the struggling automaker accelerate recovery plans.
—Liza Barth












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