Electric motorcycle manufacturer Brammo has announced a $4,000 price reduction for its recently introduced Enertia. A company representative said the new price is $7,995, and that a ten percent federal tax credit brings the final cost to $7,200.

Brammo CEO Craig Bramscher said that the price reduction was possible due to increases in engineering and supply chain efficiencies as production has ramped up. He added that more than 100 Enertias have been shipped.

With a weight of 324 pounds and a top speed of 60 mph, the Brammo is fun to ride and feels much like a 250cc conventional motorcycle, with similar performance. But even with the reduced price, it still costs considerably more than a 250cc Honda Rebel, which starts at about $4,000. For the price of an Enertia, riders could opt for a larger cruising bike like the $7,000, 745cc Honda Shadow Aero and still have $200 in change for gas.

Still, the Enertia may appeal to some of the urban commuters the company is targeting, who may find its simplicity to ride and maintain appealing, and for whom the 42-mile range isn’t a problem.

The Enertia is sold through Best Buy stores in California and Oregon, and Oregon-based Brammo will sell directly to customers in other states.

Also read: Brammo Enertia electric motorcycles go to Washington, D.C. on road trip.

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—Jim Travers