Ford used the Consumer Electronics Show (CES) to promote their new MyFord dashboard interface this week. Using multiple screens and touch-sensitive buttons, Ford is emulating the design of portable electronics, allowing a vast amount of customization and access to information.
I’ll be totally clear: we haven’t driven a car with this MyFord system yet. It may be the best thing since sliced bread. But a few quotes in Ford’s press release are worrisome:
“With…five-way buttons like those on cell phones and MP3 players…”
“The expectations of average drivers have outgrown the traditional 'button/knob/gauge' interface used in cars for the past 100 years, as most consumer and household electronics have moved to colorful digital displays and multi-function touch-sensitive buttons.”
“We had to look very closely at the evolution of handheld devices in terms of user interface, connectivity, productivity, and entertainment applications.”
My question is this: Should portable electronics and home appliances really be the benchmark for automotive interface design? MyFord was developed with help from Microsoft and the industrial design powerhouse IDEO. But I’m not convinced that design tenets that are OK in a forgiving setting translate well to the automobile.
My Thermador induction cook top has a touch-sensitive design, and it’s fussy and annoying. I also often manage to set the microwave to defrost 12 pounds instead of 1.2. But these errors aren’t really a problem. After all, I’m standing still in my house, so I have time to fix it. Taking the mental time to correct a mistake while I’m driving at 60 mph has much different consequences.I’m not debating that Ford’s Sync is a big improvement from using an iPod’s control wheel to move through music menus. I’ve repeatedly heard at conferences discussing human factors and driving that portable electronics weren’t designed to be used when driving a car. So is it a good thing that that control design is being duplicated on a dashboard? A big knob might be 100-year-old technology, but you can also grope for it without looking away from the road. That five-way button might keep my hands on the wheel, but if I’m engrossed in a screen rather than looking at the road, it’s a problem.
Maybe it won’t be that bad. Ford states that “For technophobes: Make sure basic controls, like radio and HVAC settings, are still available via familiar stack-mounted controls, so that users don’t have to learn a host of new commands to operate the vehicle.” (I’m a little insulted that a desire for good basic human factors equates to being a “technophobe,” but whatever.)
Also, many functions will be available through voice commands, building on the capabilities of Sync. Voice command technology--if accurate and reliable--lets you make control inputs while keeping your eyes on the road and hands on the wheel. (My wife hates it when I use voice commands in the car. Am I driving the car, or talking to her?)
No doubt some will dismiss me as a Luddite. I’m a driving enthusiast that actively enjoys the act of driving, not sitting in a leather-lined rolling WiFi hub/MP3 jukebox/movie listing/Zagat review service. Society has grown to demand access to everything at once. Problem is, human capability hasn’t grown along with multi-tasking impatience. You still need to pay attention and drive the car. That creates some concerns.
I really hope my worries are baseless. I really do.
—Tom Mutchler











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