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GM, Ford tries to lure Toyota customers with cash
Jan 28, 2010 1:46 PM
GM-Toyota-Ford

General Motors and Ford are looking to cash in on Toyota’s misfortune by offering incentives to Toyota owners if they trade in their vehicle for a GM or Ford model.

One day after Toyota announced they would halt sales on the eight vehicles they recalled last week, GM announced a sales program that includes zero-percent financing for up to 60 months to customers who trade in their Toyota, a waiver of three payments up to $1,000 for lease customers, and discounts to cash buyers. Offers will be extended to current Toyota and Lexus lease customers, as well. The program includes most Buick, Cadillac, Chevrolet and GMC models and will run until the end of February.

GM decided to offer the program after thousands of dealers called to say they were approached by Toyota owners after the recall was announced, according a report by the Detroit News. Ford is also offering $1,000 to customers who trade in Toyota and Honda products, which include Acura, Lexus and Scion.The Ford program continues until March 1st.

Toyota owners worried about the safety of their vehicles have a number of options should they choose to trade in their vehicles and move to another manufacturer. For instance, the Chevrolet Malibu is a recommended model in our tests and a competitive alternative to the Camry, although the Honda Accord, Nissan Altima, and Ford Fusion all score higher. Owners also might be concerned that they could get less for their car as a trade in.

No matter what vehicle type you are currently seeking, it’s best to do your research and choose a recommended model that scores well in our testing, has good reliability, and performs well in safety tests. See our new car selector to compare model Ratings, reliability, safety, fuel economy and more.

It’s important to note that currently Toyota isn’t selling eight models involved in this recall, however we maintain that these are good vehicles, and car shoppers will be able to purchase them once the fixes are in place. For more information on the Toyota recall and what it means for you, see our blog.

Liza Barth

See our related reports:
Consumer Reports suspends recommendations for recalled Toyotas
Toyota suspends sales, production of recalled vehicles
More than floor mats: Toyota recalls 2.3 million vehicles for sticking accelerators
Analysis shows over 40 percent of sudden-acceleration complaints involve Toyotas
Toyota recalls 3.8 million cars to modify gas pedals, carpets, and software
Gas-pedal inspection shows most do not pivot
More than floor mats: NHTSA report gives more details on Lexus crash
Putting a car in Neutral might save your life
Putting stuck floor mat survival strategies to the test
Floor mat survey reveals problem with all-weather mats
Toyota and Lexus floor mat recall is official
Toyota advises 3.8 million Lexus and Toyota owners to remove floor mats
Misaligned floor mat may have caused calamity

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