When buying in the summer, remember that your 2010 new ride will likely be perceived as a year old in just weeks as the 2011s roll out. Of course, short-term depreciation will be much less of a concern if you tend to hold on to cars for more than five years or are a high-mileage driver.
The ones listed below are just a few of our Best New Car Deals, meaning there are notable discounts on models that meet Consumer Reports criteria to be recommended. These vehicles scored well in our testing, had average or better reliability in our subscriber survey, and performed at least adequately if included in government or insurance-industry safety tests.
In reviewing the many deals currently offered, these models stood out for offering savings nationwide of 20 or 25 percent below MSRP. Other trims on the vehicles listed below may also present good deals.
| Make & model | Expires | MSRP | Invoice price | Customer rebate | Dealer incentive | Bottom Line Price | Potential savings below MSRP |
| 2011 Chevrolet HHR LT |
9/7/2010 | $19,720 | $18,931 | Yes | Yes | Get the Bottom Line Price | 25%+ |
| 2010 Chevrolet Malibu 1LT |
9/7/2010 | 22,715 | 21,579 | Yes | No | Get the Bottom Line Price | 20%+ |
| 2010 Kia Optima EX AT | 8/4/2010 | 20,995 | 19,620 | Yes | No | Get the Bottom Line Price | 20%+ |
| 2010 Nissan Armada Titanium 4X4 | 8/17/2010 | 45,240 | 41,180 | Yes | No | Get the Bottom Line Price | 20%+ |
| 2010 Nissan Titan SE 4X4 Crew Cab LWB | 8/25/2010 | 34,070 | 30,847 | Yes | No | Get the Bottom Line Price | 20%+ |
| 2010 Porsche Cayenne S | 8/27/2010 | 60,700 | 54,450 | No | Yes | Get the Bottom Line Price | 20%+ |
| 2010 Suzuki SX4 sedan | 8/31/2010 | 16,549 | 15,887 | Yes | Yes | Get the Bottom Line Price | 20%+ |
The full pricing information is available to online subscribers through the model overview pages. Consumer Reports also has a "Build & Buy" service that lets you configure a new vehicle online via the model overview pages and then get guaranteed, competitive price quotes from up to three dealers in your area who have agreed to meet certain guidelines of conduct. Available to online subscribers, the service is completely free and you are under no obligation to buy.
See all current Best Deals, or use our New Car Selector to create your own list of vehicles by sorting and filtering by the factors that matter most to you.
—Liza Barth











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