Following its massive recalls last year, Toyota is aggressively rebuilding their brand. With the latest strategic move, the company is offering two years of free maintenance on new Toyota and Scion models. The Toyota Care and Scion Service Boost programs start today.

Ironically, Toyota's Lexus brand no longer offers a free maintenance program on the luxury cars that it sells.

The Toyota and Scion plans cover all normal factory-recommended maintenance services outlined in each vehicle's owners manual, which includes oil and filter changes, tire rotations, lubrication of key chassis parts/components, a 19-point inspection and 24-hour roadside assistance for lockouts, flat tires, towing, jump starts, and more. On the 2011 Toyota Camry, for example, that includes oil and filter changes every 5,000 miles.