Kia has announced pricing for the all new Optima, which will start at just under $19,000. The Optima is available in three trims, LX, EX, and SX. The LX six-speed manual transmission will start at $18,995 and will include basic power amenities, stereo with satellite radio and MP3 playback, and Bluetooth connectivity with steering wheel controls.
The LX automatic starts at $20,495 and adds alloy wheels, cruise control and an Eco system to increase fuel efficiency.
The EX trim starts at $22,495 and adds 17-inch wheels, fog lamps, leather seats, power driver seat, and push-button start.
The EX turbo is priced at $24,495 and it adds a 274 hp, 2.0-liter turbocharged four-cylinder engine estimated to deliver 34 mpg.
Starting at $25,995, the top-of-the-line SX also has the 2.0-liter turbo, and it also boasts 18-inch wheels, sport-tuned transmission, HID headlamps, LED tail lights, steering wheel paddle shifters, and black leather seat trim.
All Optimas have six airbags, active headrests, tire pressure monitoring, stability control, traction control, brake assist, and hill assist.
In an initial drive, we found the new Optima to be similar to its mechanical twin, the Hyundai Sonata, with responsive handling and a controlled ride. We’ll see if the Optima can live up to the success of the Sonata when we purchase one to test. The Optima goes on sale in the coming weeks.