A few months ago, Audi laid out some ambitious sales goals for the U.S. market: 200,000 units per year within the next eight years. That’s a big number, not only because it’s coming from a company that for years was a luxury-market also-ran, but because the manufacturer expects some of its more expensive products to make up 25 percent of those sales. One of those vehicles is the new A7, Audi’s take on a four-door coupe. We recently borrowed one from Audi to get some initial impressions.
Unlike the CC from parent Volkswagen or the CLS from rival Mercedes-Benz, Audi didn’t go the traditional route and fit the A7 with a trunk. Rather, the A7 sports a hatchback, a feature that to U.S. car buyers is akin to putting mayonnaise on French fries.
But the sleek-looking A7 differs from the oddball styling of competitors such as the Acura ZDX and BMW X6, not to mention the more downmarket Honda Crosstour. It actually pulls off the hatchback look rather well, in our opinion.
The four-seat A7 isn’t a skin-deep beauty, either. The press car we sampled started at $59,250, which included power front seats covered in leather, a four-spoke leather steering wheel, and swaths of wood trim. The additional $20,000(!) of options included a $5,900 Bang & Olufsen sound system; $5,800 for a package with heads-up display, adaptive cruise control, a blind-spot monitoring system, and LED headlights; and the $6,330 Prestige trimline with the new Audi Connect system.
The Audi Connect system puts a hotspot in the car using a data connection through T-Mobile, so passengers can use their laptop computer or mobile devices and connect to the Internet. In addition, it integrates Google Maps into the MMI navigation system and provides online services such as weather, traffic, and fuel-price information. The service is free for six months.
The A7 is propelled by a slightly more powerful version of the 3.0-liter supercharged V6 we had in our last A6 test car. The engine now makes 310 hp and is mated to Audi’s smooth eight-speed automatic transmission. All-wheel drive is standard and like other recent Audis, it has a rear-wheel bias in power delivery.
While the A7 is a luxurious, fun-to-drive car, its four-seat configuration and swoopy styling—not to mention the hatchback body—mean that it likely won’t be a huge volume car for Audi. Consequently, we won’t buy one to test. But it uses the same platform as the redesigned A6 sedan—which we have just purchased and will have test results on later this year. So, until we have a first look of the A6, check out our impressions of the A7 in this video.
—Jon Linkov












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