In an effort to get the message out to teens about the dangers of distracted driving, the Department of Transportation has released a new public service announcement (PSA) titled “OMG” that will be shown next month at movie theaters and gas stations nationwide.
Throughout the month of December, the PSA will appear on Regal Cinema movie screens and via PumpTop TV in an effort to reach teens directly—at the theater or when filling up their car. And now that the holiday driving season is upon us, it’s very important to reach teen drivers as parties, vacation days, and new high-tech gifts will introduce new temptations and risks.
The hard-hitting PSA uses popular texting phrases like LOL and L8R to get the message across to this younger audience, as well as some creative Hollywood effects.
Motor vehicle accidents are the leading cause of death for teenagers, and teens have a higher likelihood that they will text and drive. Sixteen percent of all distracted driving crashes involve drivers under 20.