When you’ve got a good poker hand, you might go all in. That’s certainly what Toyota has done with its hybrids. The Toyota and Lexus stands at the Detroit Auto Show are overflowing with them.

The first Prius debuted in the U.S. in 2000--and apparently not without some trepidation inside the company. When it arrived in America "many of us at Toyota called it … the biggest crap-shoot we’d ever attempted," said Toyota’s U.S. president and chief operating officer Jim Lentz at a press conference introducing the Prius C this morning.

Twelve years later, Toyota dominates hybrid sales. Today, it rolled out the latest of the four-member Prius family, the Prius C, in Detroit.

The company says the “c” stands for city, which means it’s small. (They like it lower case, too, which we find unreadable.) Think of it as the Mini-Me of the Prius family, smaller, even, than a Mini Cooper. And while the C is short on room, it’s long on fuel economy: Toyota claims 53 mpg in city driving. The Prius C is powered by a 1.5-liter, four-cylinder gas engine and a 144-volt nickel-metal hydride battery. Toyota says the “total hybrid system output” is 99 hp.

At $19,000, it also might bring the most mpg for the buck of any car on the market when it makes it to the U.S. later this year.

Toyota also talked about the upcoming Prius Plug-in Hybrid (estimated to cost about $4,000 over the standard model). The Plug-In should get 10-15 miles of all-electric range between charges, after which the standard gas engine kicks in and you return to the normal full-hybrid system.

We also saw the all-electric Scion iQ EV and second-generation RAV4 EV, which will go on sale this year in small volumes. The limited distribution is aimed at giving Toyota an idea what consumers like best and whether or not the EVs’ driving range fulfills customer’s needs.

The iQ will have a range of “less than 50 miles” according to Toyota, while the RAV4 EV will go “well over 100 miles” on a charge. The company says the RAV’s powertrain comes from a Tesla drive system.

With this much green technology coming our way, it’s clear that Toyota has upped the ante.

Check out our coverage of all vehicles unveiled in Detroit in our special section.