Navigation data provider Telenav launched a new app called Scout at the 2012 Consumer Electronics Show (CES) that is designed to provide personalized navigation, entertainment, and convenience features across different platforms, including a smart phone, the car, or a personal computer.

Key features include turn-by-turn directions, real-time traffic, and estimated drive times to specific destinations at different hours of the day. Scout also provides personal local search based on a user’s preferences for entertainment, restaurants, and other points of interest once they arrive at a destination.

Locations of favorite discoveries and places can be saved for future visits, and shared with friends via Facebook, Twitter, or email.

Available as a free download on iTunes now, Telenav says other phone platforms will be added in the future. The company also said it has plans to work with car manufacturers to integrate Scout controls, navigation and map displays, and other functions into a vehicle’s built-in touch screen.

First up will be Ford, which has announced Scout will be compatible with SYNC through its AppLink later this year, providing a hands-free voice-command navigation app solution on the go.