A new Consumer Reports poll finds video games and accessories top the list of electronics products consumers will be shopping for over the Black Friday weekend.
Forty-six percent of electronics shoppers said they’d be looking for items in the category, which also ranked high on the list of popular gifts from our October poll. The next-most-popular electronics items people plan to shop for over the Black Friday weekend are MP3 players, video-game systems, and laptop and netbook computers; all were mentioned by about one in five shoppers. Other choices high on the list: digital cameras (16 percent), flat-panel TVs (13 percent), and GPS units (12 percent).
About 70 percent of shoppers plan to buy electronics over the Black Friday weekend, with men a little more likely (at 73 percent) to seek out gear than women (at 68 percent). For the most part, interest in particular product categories is fairly comparable by gender. The biggest differences: Men are more likely than women to be shopping for headphones, and women are more likely to be shopping for a digital photo frame.
Overall, about a quarter of people plan to brave stores on Black Friday, about the same percentage who planned to do so in the past two holiday seasons. It’s perhaps surprising that the trend held this year, given that most consumers are cutting back, according to the October poll, and that the electronics deals started early this season, with the likes of Sears offering deals since Halloween.
We’ll have more on the what stores will be offering on Black Friday in the days leading up to Thanksgiving. –Paul Reynolds












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