Photo collage: Consumer Reports

A promotional video on one of Microsoft's new Kin cell phones is being taken down by the company after we questioned whether it was promoting sexting—the e-mailing of nude photos taken on cell phones.

"Microsoft takes the issue of sexting very seriously and it was never our intent to promote it in any way," said a Microsoft spokesperson.

The video included a sequence in which a young man at a party is shown putting a Kin under his shirt, snapping a picture of his naked breast, and e-mailing it to a young woman across the room, who receives it amusedly.

The scene "did not come across in the spirit with which it was intended," Microsoft says. "Upon further review, we have acknowledged that and since removed the clip."

As of 5 pm today, however, we were still able to view the video on Microsoft's promotional website for the Kin. Microsoft told us that might be because it was taking the company some time to remove the video from all servers that host the site.