Although fewer of us (44 percent) will be shopping on Black Friday next week, compared with last year (51 percent), electronics isn't much affected by Black Friday Burnout: 75 percent of our poll respondents plan to purchase tech gadgets on the day after Thanksgiving, according to Consumer Reports' second 2010 Holiday Shopping Poll. Electronics again is the most popular product category.
And a few electronics items themselves have grown in popularity since last year's poll. More people plan to purchase LCD and plasma TVs this year—21 percent compared with 13 percent last year, which is not a huge surprise considering how prices have dropped on those items.
E-book readers are also a hotter item in 2010, with 13 percent of shoppers planning to pick one up (up from 4 percent last year). Shoppers will have a lot of new choices in the e-book reader category, such as the Nook Color.
We're not necessarily buying these techie toys only as gifts, either. Over half of adults will purchase LCD or plasma TVs on Black Friday for themselves (58 percent), and the same goes for laptops (53 percent).
Electronics is changing the way we shop, as well. This year, we wanted to find out how people are using their mobile devices to help them shop.
The results: 52 percent of respondents will contact friends or family for shopping advice; a third (35 percent) will use their phones for entertainment while they wait on those endless lines; and 21 percent will use them to compare prices or look for deals. And one in 10 plan to use their phones to make gift or holiday item purchases.
What electronics products do you plan to buy this holiday season? And will you be using your phone or tablet to help you shop? Here's a great list of apps to help you specifically on Black Friday.
Consumer Reports Holiday Shopping Poll Methodology The Consumer Reports National Research Center conducted a telephone survey of a nationally representative probability sample of telephone households. 1,015 interviews were completed among adults aged 18+ between November 4 – 7, 2010. The margin of error is +/- 3% points at a 95% confidence level.