When people aren't actually on Facebook, they're looking for it: That's one conclusion you could draw from Experian Hitwise's news that "facebook" is the top search term in the past year.

From the release:

This is the third year that the social networking Website has been the top search term overall, accounting for 3.10 percent of all searches, a 46 percent increase from 2010. Four variations of the term "facebook" were among the top 10 terms and accounted for 4.42 percent of searches overall, a 24 percent increase from 2010.

A number of new search terms reflecting consumer interests also entered the top-1,000 list, among them "addicting games," "hotmail," "twitter," and "pandora."

"Public figure" searches were led by Justin Bieber, followed by Casey Anthony, Kim Kardashian, Nicki Mijan, Selena Gomez, and Charlie Sheen. Bieber also made it into the second-place slot in the Music category, topped only by Lady Gaga.

Facebook was the top search term for third straight year [Experian Hitwise]