When we covered Sony's announcement of its first 4K TV last week—the 84-inch Bravia XBR-84X900—we anticipated that its selling price would be as striking as its resolution. Sure enough, at the CEDIA trade show this week, Sony announced that the set will carry a $25,000 price tag.
As we reported, the XBR-84X900 features a 4K (3840x2160) LCD panel with four times the individual picture elements (pixels) as a standard 1080p HDTV. Not surprisingly, the TV is loaded with features, including an edge LED backlight, Sony's top-of-the-line X-Reality Pro video processor, and a 10-driver removable speaker system.
The TV is also 3D-capable using passive 3D technology, and it includes Sony's full Internet platform, including the Sony Entertainment Network.
Sony said that the TV is now available for demos and pre-orders in select Sony stores, and it will be available at retailers in November.
If you have a chance to see the XBR-84X900 in action at one of the Sony Store locations, let us know what you think. We expect several other manufacturers, including LG and Sony, to make 4K announcements soon.
And if you're shopping for a new television, make sure to check our free TV buying guide at ConsumerReports.org.
—James K. Willcox