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Elmo takes a job as flu prevention pitch-puppet
Sep 2, 2009 3:59 PM

The popular fuzzy red Muppet, Elmo, and his human counterpart, Gordon, are teaming up with three government agencies for a series of flu-prevention public service announcements. Sesame Workshop, the nonprofit producer of Sesame Street, filmed a handful of PSAs in the spring to educate kids about important flu prevention techniques like good hand washing, sneezing into your elbow, and avoiding contact with your eyes, nose, and mouth.

Now they’ve teamed up with the Department of Health and Human Services, the Department of Homeland Security, and the Department of Education to reformat them into educational tools for this flu season. "We are thrilled to partner with Elmo, Gordon, and Sesame Workshop again to emphasize the steps kids and their parents can take to stay happy and healthy this school year," said HHS Secretary Kathleen Sebelius in a statement. "Younger children and their parents are some of the people most at risk from the new H1N1 flu virus, and with schools starting back up again and the weather starting to get colder, we need to do everything we can to get these important messages about how to prevent the spread of the flu out there."

The spots will be aired nationwide on stations that donate airtime. You can also check them out at flu.gov.

Kevin McCarthy, associate editor

Follow our swine flu coverage and recommendations, and see our latest back-to-school advice on dealing with swine flu.

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