Q: Why not just let the market solve our health care problems?
We hear from some of our readers that the best way to solve our nation’s health care problems would be to open the market up to more competition. We agree that there is too little market competition in health care, but encouraging the right kind of competition is harder than you might think, because buying health insurance is nothing like buying a flat-screen television or new car.
It’s fairly easy to compare the features of a television or car, and if you can’t afford a new one, well, you do without or keep your old clunker going. Going without health insurance isn’t optional (or shouldn’t be), and the way the “market” works now, comparing one plan to another is difficult if not impossible.A television has a price tag right on it. Health insurance doesn’t. If you get insurance through your employer, you may have no idea how much it really costs beyond your personal contribution. (In fact, your employer might refuse to tell you even if you ask.) Those who buy their insurance in the individual market know what their premiums are, but may end up accidentally purchasing a “bargain” policy that turns out to be hopelessly inadequate when they get sick and need to use it.
You also get to decide up front what kind of television or car you need and what features are worth paying for. Not so with health care. Most decisions on what tests or treatments you receive are made by your doctor, not you. And if you have insurance, you likely have no idea of the actual cost until you get the bills for your co-insurance and co-pays long after the fact.
Far from being a "government take-over of healthcare," the proposals in Congress are first and foremost a market expansion on a grand scale. The majority of the millions of new enrollees would be purchasing private plans. And the bills include many provisions to make the market work better overall, especially for consumers. Here are a few of them:
Choices you can compare. The proposals in Congress would allow you to compare health plans using standard forms, and language that is easy to understand. And all insurance offered to individuals would have to meet some minimum standards, reducing the risk of buying a bad policy.
Transparent prices. Under reform, health plans would show their premium costs, out-of-pocket charges, and overall quality of the plan in a standardized and useable format, so you could judge for yourself which plan is the best deal for you.Performance ratings. Right now, some folks (like us) provide consumer satisfaction Ratings for health plans. (And we’ll still be rating health insurance regardless of what happens with health-care reform.) But if the proposals become law, you’ll be able to look up consumer satisfaction information right at the point of purchase. You’ll also be able to find out critical information like how often a health plan denies claims or how much it covers out of network.
Cost-sharing. If everyone had free health insurance, it wouldn’t do much to control run-away health care costs, no matter how transparent the pricing. But under health reform everyone—except the few who opt out of coverage and very low income families who simply can’t afford health care otherwise—will have to share the cost of most of their treatments to some degree, a powerful motivation to be a smart shopper.
Comparative effectiveness information. If patients and doctors have better information on which treatments work best for various conditions, they can make a more informed decision. If the latest treatment making headlines is really not as effective as an older and less-expensive standby, wouldn’t you opt for the better, cheaper treatment?
—Kevin McCarthy, associate editor
Do you have questions about Health-care reform? Post them in the comments, and we'll try to answer some of them in future posts.












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