By now you’re familiar with Jared Fogle, a.k.a. Subway Jared. You know, the guy who lost all that weight while eating Subway subs. Jared’s story was quite a successful marketing campaign for Subway, giving the fast food company a healthy image. Well now there’s svelte Christine, Taco Bell’s own Jared, a chatty woman with a brilliant smile who claims to have lost 54 pounds over two years by ordering menu items from Taco Bells’ Drive-Thru Diet® menu.

Taco Bell is lovin’ it (oops, sorry, wrong jingle), and they’ve set up quite the Web site promoting their Drive-Thru Diet. There’s not only menu information for their "Fresco" line (supposedly the key to Christine’s success), but also links to Christine’s story with the obligatory before and after photos, and an encouragement to use Twitter to talk about living a "Fresco lifestyle"—providing it conforms to their extensive Guidelines and Content Restrictions—posting Tweets to rave about the Fresco menu, you could potentially win $550 worth of "Taco Bell Bucks" gift certificates. A little slimy, but looking at the Tweets, it’s an effective way to get customers to market your food!

When I had a look at the menu online, I thought that it was great that another fast food outlet had finally added some healthier options to the menu. But what doesn’t sit right is the whole diet thing. All over the website with Christine’s inspirational story are disclaimers such as "These results aren’t typical", "Not a low calorie food", and the best one: "Drive-Thru Diet® is not a weight loss program".