$2. $6. $10.

Retail price of a toothbrush, set of tumblers, and cutting board, respectively, from Preserve, which makes recycled products like those above and others for the kitchen, table, and personal care. The company's slogan is "Nothing wasted. Everything gained." The Waltham, Massachusetts-based company's biggest retail customers are Whole Foods and Target, according to "Revalued," the March 8 installment of the Consumed column in the The New York Times Magazine. The parent company, Recycline, was founded in 1996.