19.8 percent
The thinking, as we noted in "By the Numbers: Freezers Sales Rose in 2008, Only Major Appliance Not to Drop," was that American consumers were getting new freezers to accommodate the food they were buying in bulk as a way to save money.
This connection between the drop in freezer shipments and possible signs of an economic recovery is admittedly tenuous. Perhaps everyone who wanted or needed a freezer has bought one already. Or maybe consumers are waiting on the sidelines for the $300 million cash for clunkers for appliances program to start in their state so they can get a rebate on a freezer. (More than 20 states are offering cash-for-clunkers rebates on freezers. Find out which products are eligible for a rebate in your state.)
What's more, freezers weren't the only appliance whose shipments dropped in October. Trash compactors took a 28.8 percent decline, fresh-food storage containers (refrigerators) fell 4.3 percent, and cooking appliances as a category dropped off 5.8 percent, though gas ranges were up 7.7 percent.
Essential information: If you're shopping for a new freezer, read our latest report on these appliances, and see our appliances hub for links to free buyer's guide for a range of kitchen and laundry appliances. Also find out where to get the best deals on appliances.
I think (as you suggest) that people who want a freezer now have one. No doubt in the Good Times, some people put off buying or replacing a freezer since they ate out so often and didn't need to be frugal. When the economy soured, they made the purchase, but that "blip" is done - now it's just the normal "new families" that are purchasing.











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