In the spot, Colbert talks about how purchasing "poor-quality merchandise" could be one way to stimulate the U.S. economy. "Instead of buying one good coffeemaker every five years, you're buying five crappy coffeemakers every one year," suggests the wink-winking, nod-nodding Colbert.

Small-appliance makers would surely welcome that type of spending, but we know you're interested in getting high-performing products at a good price. So if you're in the market for a new coffeemaker, eschew Colbert's advice and read our latest review of coffeemakers, use our free buyer's guide to coffeemakers, and check out our ratings of coffeemakers (available to subscribers). Despite its overall high score, Colbert himself might consider getting the Hamilton Beach BrewStation 47454, $80, a 12-cup brew station that could crank out lots of joe for the denizens of Colbert Nation.

Finally, "Best Buy" Colbert asked if we at Consumer Reports know so much about what consumers want, why are we still a magazine. As you know, we're also a pretty sizable Web site with a robust blog network and mobile app and a burgeoning online community.

—Steven H. Saltzman