Charmin, maker of the famously squeezable toilet paper, wants to tell you where to go. In a campaign with the charmless name "Sit or squat" the toilet paper maker is asking consumers to rate public restrooms, "so the next time you've got to go on the go, you'll know where to go." Using the Charmin website or one of its new mobile apps, participants can find or rate a restroom. A clean one is rated a "sit" and a dirty one a "squat." Our ratings at Consumer Reports are a bit closer to home. We don't review restrooms but we do have new Ratings of toilets and toilet paper, including Charmin.
Unfortunately, Charmin did not rise to the top in our most recent toilet paper tests and not one of the three in our tests made the recommended list. True, two we tested scored excellent in our softness tests and the third was very good. And tearing ease for all three was excellent as well. But Charmin Ultra Soft and Charmin Basic were mediocre on our strength tests. And both the Ultra Soft and the Ultra Strong could be a problem for your pipes, scoring fair and poor on our disintegration tests.
In our most recent toilet tests, we recommend 11 models that range in price from $100 to $425. You'd likely be happy to sit on any of them especially the so-called "comfort height" models, which are 2 to 4 inches taller than regular-height models. Of the toilets we recommend, five are WaterSense models that use 1.28 gallons per flush, yet performed comparable to 1.6 gpf models in our tough, solid-waste tests. In fact, we named two $100 WaterSense models as CR Best Buys.
But you can't stay home all the time so when you do venture out you may want to explore Charmin's efforts to put public restrooms on the map. The Sit or squat app is free from the iTunes and Android stores and Charmin is promising a "new and improved" mobile app later this month.
—Mary H.J. Farrell