Sherwin-Williams ups the ante for greenest paint claims with the unveiling of its reformulated Harmony Interior Paint with "Formaldehyde Reducing Technology," at the International Builders' Show. The company claims it's the first of its kind in the coatings industry.

The new Harmony paint, available in eggshell and flat finishes for $49 per gallon, supposedly contains zero volatile organic compounds, or VOCs, in both its base coat and the colorants that are added at the point of purchase. Other paints make similar claims. But the Harmony is the first that also has special properties designed to reduce VOCs already present in the room from carpet, cabinets, and other building materials.

Beyond its formaldehyde fighters, the Harmony formula contains anti-microbial properties that prevent mold and mildew and an odor reducing technology that cuts down on the smell during application and drying.

The big question is, Will it look good on your walls? We'll find out when we get the product into our paint labs, where we'll test it for coverage, smoothness, and other performance factors that matter most. To see which products on the market now do best, check our current interior paint Ratings.

For more news and trends from the Builders' Show including videos of new products, see our full coverage.