According to CNBC, retail giant Sears has announced that stores will actually be open on Thanksgiving Day rather than wait for the next day, also known as "Black Friday."
The move shouldn't be surprising, given that some stores and websites—including Sears' online marketplace—have already kicked off Black Friday sales. And retailers such as Macy's and Target are reporting modest successes so far. K-Mart, also owned by Sears Holdings, has been open on Thanksgiving for several years.
Retailers will continue to push to keep the momentum going with enticing sales—some of which aren't great bargains. But will consumers forgo feasting and football for price hunting on Thanksgiving Day?
Data collected by the Consumer Reports National Survey Center suggests that consumers might be loosening their wallets a little this year. Still, Forty-two percent of shoppers polled by Consumer Reports said that getting a good price is more important this year than last. And 28 percent of Americans have already started their holiday shopping, looking for those bargains.