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Population declines on the Island of Misfit Toys
November 19, 2009 1:33 PM
968296_toys(2)We won’t soon forget the millions upon millions of defective toys recalled in 2008 and 2007 due to lead hazards that can cause developmental problems, small magnets that can block or perforate intestines, and toxic chemicals that can put kids in comas. Consumers, as well as Consumers Union, lost confidence in the safety of toys in the marketplace. But a few items in the news recently gives us hope that things are turning around in Toyland.

At a town-hall style meeting in New York City's Times Square,  Inez Tenenbaum, Chairman of the Consumer Product Safety Commission, hailed the significant reduction in toy recalls this year. So far there have been 38 toy recalls, down from 162 in 2008 and 148 in 2007. Tenenbaum attributed the decline to increased enforcement at the ports, cooperation with other countries, consumer awareness and education, and compliance by the toy industry with new federal safety rules.

The new rules have tightened restrictions on lead, made formerly voluntary toy-safety standards mandatory, and required that toys for children under 12 be tested and certified before they're sold. “CPSC has worked hard this year to give parents and grandparents greater confidence that the toys they seek to purchase have enhanced safety protections for children,” said Tenenbaum. We agree.

Another factor that could boost consumer confidence is the Toy Industry Association’s Toy Safety Certification Program. Launched last month, the program adds an extra level of scrutiny to make sure toys are manufactured to comply with safety standards. Qualifying toys will eventually bear a safety certification mark. Although we don’t think the program requires enough randomized sampling of the final product, it’s a start. This week the association announced the first products that have been certified under the program including a Radio Flyer push toy.    
 
The third piece of toy news this week wasn't so cheery. The CPSC's annual report on toy-related deaths and injuries showed that toy-associated injuries are on the rise while fatalities have dropped over the past few years. There were 172,700 toy-related injuries that sent children under 15 to the nation's emergency rooms in 2008. That’s the highest injury level since 2001. But the number of fatalities for children under 15 has declined to 19 from 28 in 2006 and 22 in 2007, according to information the CPSC has collected so far.

With the busiest toy-buying season upon us, it's good to know that care is being taken to ensure that what's on the shelves is safe.Don Mays
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It is so ironic that CU is standing behind a mass market-driven testing initiative like the TIA's TSCP. I guess politics makes strange bedfellows. This proposal, which far exceeds the guidance put forth by the CPSC, is certain to be lethal to small businesses attempting to produce children's products. Doesn't that matter anymore? Of course, a great way to reduce toy recalls is to sharply reduce production of children's products. The TSCP will be an excellent way to realize that goal. The program that you want to "strengthen" will leave a toy market with Mattel and its big company brethren - and little else. Is there any rational reason to believe that this is beneficial to anyone - except the big toy companies? Will anyone be safer from this mania?

The trouble with the CPSIA and the feeding frenzy that never ends is that the debate is detached from concepts of safety. Your commentary is typical in its focus on consumer confidence, rather than safety. [They are not one and the same.] Should our national policies cater to anxieties, particularly those spread by media desperate to sell ads and papers, rather than objective measures of risk?

I think not. This is all politics, sadly. It's time for CU to go back to safety and stay out of politics.