Dream on Me., Inc., the maker of the Dream on Me Bistro high chair that Consumer Reports labeled as “Don’t Buy: Safety Risk” last week, said Wednesday that it will voluntarily recall the high chair that our tests showed lacks key safety features.

Separately, the Juvenile Products Manufacturers Association, a trade group that monitors the safety of children’s products, has dropped Dream on Me from its list of certified high chair vendors, saying the chair was never approved by the group’s voluntary certification program.

The Bistro chair had been identified as “JPMA Certified” on Dream on Me’s website until the page was removed from the site earlier Wednesday, although there was no JPMA seal on the product or packaging itself, as would ordinarily be the case for approved products.

The erroneous claim of JPMA certification had also appeared on Bistro’s product page on major retail websites, including Amazon and Babies R Us, though neither site was still displaying the product when we checked Wednesday night.

A company official who identified himself as Joey Franco, sales manager at Dream on Me of Piscataway, N.J., said that until Consumer Reports questioned the certification claim last week, he believed the chair to be certified. Franco said on Wednesday that the company is now working with the JPMA to determine what happened. (We attempted to contact the company again late Wednesday but were told there was no further information at this time.)

The JPMA says it included Dream on Me on its list of certified high chair manufacturers after the company submitted proof in 2010 showing that an earlier model of high chair met the group’s voluntary safety standards. But JPMA says it never received any verification of testing on the Bistro, as would be required by the certification program.

“I would say this is a pretty serious and egregious violation of our program” said Michael Dwyer, the JPMA’s executive director.

Franco said the Bistro entered the market earlier this year, and that only 28 had been sold. He said the company is working with the Consumer Product Safety Commission on details of the voluntary recall, but probably will offer current owners a different high chair as a replacement. A CPSC spokesperson said he could confirm only that the agency’s investigation is ongoing.

The JPMA said Dream on Me could regain its high-chair certification only if it can show, within the next 30 days, that all high chairs it sells meet the program’s requirements.

Consumer Reports placed the “Don’t Buy: Safety Risk” label on the Bistro and advised parents to stop using it after our tests showed it lacked basic safety features aimed at preventing children from sliding out of the chair. Our tests showed, among other things, that the $70 high chair lacks a fixed post between the child’s legs to prevent him from slipping under the tray, which can result in strangulation if the child’s head gets caught.

We continue to seek information on how current owners of the Bistro may take advantage of the pending recall and will publish it as soon as we get it.